For those of us who can’t get enough of the “Old Spice Guy,” make way …
Niraj Chockshi of The Atlantic writes how the company and its ad agency have targeted social media sites to generate buzz that just keeps on keeping on.
… and does any of this have to do with the future of news? Maybe, as this Nieman Journalism Lab post notes …
Or if you’d like to know how Portland marketing geniuses Wieden + Kennedy are making these “ads” …
… And what every company can learn from this campaign …
… Or the “Man Your Grades Could Be Like” — a terrific parody by the creative library crew at Brigham Young University.
-rp-